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For founder-run Singapore service firms · 5–35 staff

You're the system
holding it all together.
That's the problem.

You don't have to be. I build you one system to see and run your whole business, the custom internal software off-the-shelf SaaS won't. It stops running through you, so you can scale without the next hire. You own every line.

Book a free 30-min call See how it works
You own the code
Live in weeks, not quarters
Stop anytime
Built in Singapore
Slack · Sarah 2m ago
@you can you approve the Q3 forecast deck before 3pm?
Email · Compliance Tue, 3 days
Re: Trade authorisation
Awaiting your sign-off. Senior partner on leave.
Alert · Invoicing Just now
Invoice overdue. Hartwell Partners.
SGD 8,400 · 14 days late
Calendar In 12 min
Forecast review · prep needed before call
DM · Team 9:42 AM
"Need a decision on the SkyBridge contract by EOD. Team's blocked."
47
One view across
Monday.com Slack FreshBooks Pipedrive
What I actually build BI dashboards Admin automation Custom internal apps Team adoption
Who this is for

Does this sound like your week?

Every line below is what a founder said to me, before I built them out of it.

Your business · This week
Status updates
11 messages today
Manual
Last month's report
Coming Tuesday. Third month running.
Late
Next quarter's forecast
"Probably hit target"
Guess
Decisions waiting on you
4 in your inbox. Team blocked.
Stalled
Work nobody owns
3 priorities. 6 weeks no movement.
Not happening
  • 01 Every real question routes through you.
  • 02 Last month's numbers won't be ready until next week. Same as last month.
  • 03 Next quarter is a guess. It's been close enough that nobody has pushed back.
  • 04 Your team can't move without your sign-off. The context lives in your head.
  • 05 The work everyone agrees matters keeps not getting done. It's nobody's job.

Sound like your week? Book a free 30-min call

Before you write the job description

An ops hire rents you a fix. It never becomes yours.

Most founders solve this by hiring. First an admin. Then a GM. Then a head of ops. It feels like the answer. Here's what it hides.

One
They need training.
Months before they run it instead of you. You're teaching the very business you're trying to step out of.
Two
They take leave.
And the team routes right back to you. The bottleneck didn't move. It just took a holiday.
Three
They leave for good.
The handover is thin. Can the next hire even carry it? You start the whole climb again.

Every SOP, every process they build: is it a line on their résumé, or your company's property? A month, three months, six months after they walk out, what is actually left?

Skip the ops hire. Build a system that you own.

Some founders haven't hired the role they were planning. They built it instead.

From shared inboxes and PDF folders to one platform.

An education consulting firm tracking university admissions for dozens of students across spreadsheets, shared inboxes, and PDF folders.

I unified the work into one platform. Consultants track every student like a deal. Students log in to submit work and upload documents. Sales and customer service can see every student's progress in real time and follow up with parents directly. The weekly 3-hour sync between consultants and the sales/CS manager is gone. The dashboard tells them what they used to ask for.

Unified
One platform
Killed
3-hour weekly sync
Outcome
No new admin hire
Built by Ben Owned by client
Read the full case study
Student Operations · Active cohort Live
On track
38
At risk
6
Enrolled
3
  • Daniel Chen
    Stanford · Submitted
    Submit
  • Priya Sharma
    UPenn · Essay v3
    Essay
  • Marcus Tan
    Imperial · Documents missing
    Review
  • Aisha Rahman
    Duke · Transcript uploaded
    Docs
  • Wei Lin
    NUS · Personal statement
    Essay
More client work

Built and shipped.

Anonymised on request.
Read case study
Completed
Executive Recruitment
Singapore · Senior placements
Automated market mapping, sourcing, intelligent filtering.
Automated market mapping pipeline. Better-fit candidates surfaced faster. Hiring data retained, searchable, compounds.
−8h
Per candidate
2-3×
Pool growth
Live
Market map
Recruitment ops Built by Ben
Read case study
Read case study
Completed
Family Office
Singapore · Financial services
Bank statement intelligence with OCR, consolidation, risk flags.
OCR parses statements across multiple banks. Positions normalised, consolidation surfaced. Director sees live, no waiting.
Live
Portfolio view
Multi
Bank OCR
Auto
Risk flags
OCR + BI Built by Ben
Read case study
Read case study
Completed
3PL Logistics
Singapore · Last-mile
Multi-retailer BI dashboard with AI analysis agent.
Four retailers, previously scattered across Excel, unified. YoY, MoM, store-vs-store, SKU. AI agent surfaces recommendations from live data.
4 → 1
Retailers unified
Live
SKU view
AI
Analysis agent
BI dashboard Built by Ben
Read case study
See all five case studies

Yours could be the next one.

Book a free 30-min call
What I build
Custom software SaaS won't build.
The exact internal system your business runs on, built to your real workflow and your real data. Off-the-shelf tools can't fit it and won't price for a team your size. I build it. You own it.

Your whole business in one view.
Built from scratch, owned by you.

It starts with your data. Every signal your business already produces, pulled into one place you actually own, so you can see what's happening without asking anyone or opening five tools.

Data Finance
Data Calendar
Data Sales
Data Marketing
Data HR
Data Operations
Data Email
Data + Custom
One connected system
Your live operational brain.
Always on. Always yours. Every signal in one place.
One source of truth. Decisions in seconds.

A few of the things founders have had me build:

BI dashboards
Your sales and ops data in one live view: revenue, pipeline, capacity, client health. Stop chasing status updates. See it.
Admin automation
Report generation, deck creation, client onboarding, the calculation buried across five spreadsheets. The work that eats your week, handled by the system.
Custom internal apps
The tool no SaaS sells you: CV scoring, delivery ops, review boards, intake pipelines. Built to your process, not someone else's template.
Team adoption, built in
Your whole team using the system day to day, not just you. Sessions and guardrails so it gets used, not admired.
You own it. All of it.
Every line of code and all your data, yours outright. No subscription. No lock-in.
Book a free 30-min call
FirstA paid audit, your scope + quote
You ownEach phase as it ships
Your teamTalks to me, touches one board
Capacity3 a month, I build each one
GuaranteeBuilt until it's live, not a refund
The honest comparison

Four ways to fix this.

Most founders solve operational chaos by hiring an ops manager. Most expensive. Longest runway. Fails quietly when the person leaves.

Comparing
Hire an ops managerFull-time, 4–6 month onboarding
DIY no-codeMake · Notion · spreadsheets
Agency or dev shopLocal, regional, or offshore
RightClick:AIBuilt in Singapore, by Ben
Year-one cost
SGD 80–120K + CPF + tools
SGD ~5K tools + your weekends
SGD 80–200K+ project fee
Scoped to your build after the audit. You own every line.
Time to first result
4–6 months
Weeks of nights. Maybe.
4–6 months
MVP on real data. Scoped per client.
If they leave
Knowledge walks out.
Only what you wrote down.
You keep the IP, not the code.
Nothing leaves. Code, database, SOPs, wiki, all yours.
Who owns it
They do. In their head.
You, if you remember.
Barely documented, at best.
You. Source, infrastructure, every SOP.
If it doesn't work
Severance, replace, redo.
Sunk cost of your hours.
Walk away mid-project. IP fight.
Stop anytime. I build until it's live. All code delivered is yours.
Grant paperwork
N/A, it's a hire.
N/A, it's you.
Often required. 3–6 months of approval before code starts. Scope freezes during the wait.
None. Cashflow-only. Scope starts right after you commit.

If your problem has a simpler, cheaper answer (a better process, a different tool, no AI at all), you hear it.

Bolun (Ben) Liu
Founder · RightClick:AI · Singapore

Marketer and AI operator. I build everything myself: no subcontractors, no handoffs. Free discovery call, then a workflow audit. I build until it's live and doing the job. You get the result, not a refund. If we're not a fit, you hear it on the call. Read the manifesto →

FAQ

Questions founders actually ask.

If something isn't here, email [email protected]. Reply within 24 hours.

Free 30-minute discovery call, then a paid workflow audit if both sides see a fit. The audit maps your workflow, your data, and what the software actually needs to do. That map becomes the scope. You see the full plan and quote before any build starts. Then I build on your real data, in phases, with you in the loop as it takes shape. You own each phase as it ships. I build until it's live and doing the job.
Custom internal software, built to your workflow: BI dashboards that put your sales and ops data in one live view, admin automations for the work that eats your week, custom internal apps no SaaS sells you, and AI workshops to get your team actually using it. Plus the infrastructure (hosting, authentication, database) and the data connections agreed in scoping (typically finance, calendar, email, and one source specific to your business). Scoped to your business, never a fixed package.
New requests are welcome; they just go through scoping so nothing derails what's already in flight. A bigger addition (a new data connection, interface, AI workflow, or automation) becomes its own next phase. A small tweak to something already built (filtering, CSV export, a UI change, an extra column) gets bundled into the current scope. Once the scope is approved it's frozen, so anything new goes into the next phase. Every request is classified before it's allowed to change scope.
Ben builds it. No subcontractors, no outsourcing, no handoffs. You work directly with the same person from discovery call to deployment.
I don't sell a deadline. I build until it's live and doing the job. You get the result, not a refund. You see the plan before any build starts, and I keep building until the system does what it's supposed to. One thing I need from you: fast feedback. Momentum matters, every blocked decision compounds, so I move fast and I need you to move with me. If feedback consistently stalls, we flag it in writing and reset expectations together.
Yes. Stop anytime, no penalty. All code delivered is yours regardless. No lock-in.
Completely. Every line of code, every database, the infrastructure, the SOPs, the knowledge wiki: everything becomes your sole property on delivery. Ben retains no license or rights. If we ever part ways, the system continues to work as intended.
Every SOP, role, responsibility, decision, and rule that shapes how your business runs. Cross-linked. Searchable from inside the AI assistant. Maintained as the system grows. It's the difference between a system that works for you and a system you actually own. If we ever part ways, the wiki and the system continue to work as intended.
Good fit: a service business of 5 to 35 people, a founder who can describe what's broken, data that already exists but isn't centralised.

Poor fit: a business that hasn't started, needs a consumer product, or can't give timely feedback during the build.

For how engagements are structured, see "Can I cancel anytime?" above.
Every build is scoped and quoted per client after the audit. There's no fixed price and no fixed package; what you pay depends on what you're having built and how much of it.

The 30-minute discovery call is free. The workflow audit is paid: SGD 635 for a sample BI dashboard, or SGD 865 for a functioning custom workflow (a CRM, a mini-ERP, and the like). Whatever the audit produces is yours to keep, whether you build further with me or not.

You see the full scope and quote before any build starts. Nothing gets built until you've approved the plan.
No, and the reason matters. Grant routes add 3 to 6 months of approval time before a single line of code is written, and they freeze scope during the wait, so the system you receive is the one you specced before you knew what you actually needed. The founders I build for pay out of cashflow because they want the system live fast, not next quarter. If grant cost-recovery is your top priority, I'm not the right fit. If speed and clarity are, this is built for you.
See all questions

Still have questions? Bring them.

Book a free 30-min call
Get started

Book a 30-minute call.
It's free.

No pitch. No proposal. Book a call, or if you're not ready, just tell me the one thing eating your week below and I'll reply with whether it's even worth a call. I read every one myself. I build every project myself, so I only take three a month.

[email protected] · Singapore · No pitch, no proposal.

I'll be in touch shortly.
Expect an email from [email protected] within 24 hours.
Singapore timezone (SGT, UTC+8).